Consulting for world-class teams
Three connected disciplines — marketing, operations, and technology — delivered
as senior advisory or hands-on execution depending on what the engagement needs.
Engagements typically begin with a focused diagnostic, move into a defined plan,
and continue through implementation with the leadership team.
01. Marketing — Effectiveness
Brand, content, creative, and media programs that create demand and build
market presence. Capabilities include brand positioning, brand identity
development, creative direction, content strategy, content creation and
copywriting, digital media strategy, paid media buying and optimization,
and social media management.
02. Operations — Design
Organizational structure, process design, team alignment, and management
systems that improve execution. Capabilities include organizational strategy,
process optimization, team structure and resourcing, workflow design,
governance and accountability, leadership alignment, management systems,
and performance management.
03. Technology — Acceleration
Digital systems, AI adoption, websites, and applications that help businesses
modernize how they work, operate, and grow. Capabilities include web
development, app development, AI adoption, digital transformation, marketing
technology, data automation systems, analytics infrastructure, and technology
roadmap.
Selected work
Engagements across pharmaceuticals, retail, consumer goods, food and beverage,
health and wellness, media and entertainment, financial services, government,
and mission-driven organizations. Featured projects include the Biora brand
refresh and marketing strategy, and Age of Union's new positioning developed
with Lightspeed Commerce CEO Dax Dasilva.
About Louis-Etienne Dionne
Fifteen years of senior consulting experience across strategy, marketing,
and operations. Work spans executive advisory, brand and marketing strategy,
digital media, content creation, operational structure, and hands-on
execution. Trusted by leaders at Age of Union, DHD, Biora, AstraZeneca,
Fromages d'ici, Chevrolet, Philip Morris International, Export Development
Canada, and Nespresso.