Louis-Etienne Dionne , Strategic Advisor across marketing, operations and AI
Strategic advisor partnering with leadership
teams to bring clarity to strategy, structure to operations, and momentum to
the AI that moves the business forward. Based in Montreal, working
with clients across Canada, the United States, and internationally.
Consulting for world-class teams
Three connected disciplines , marketing, operations, and AI , delivered
as senior advisory or hands-on execution depending on what the engagement needs.
Engagements typically begin with a focused diagnostic, move into a defined plan,
and continue through implementation with the leadership team.
01. Marketing , Effectiveness
Marketing leadership at the executive table: positioning, growth strategy,
and the interim leadership that holds the function together. Capabilities
include brand positioning, marketing strategy, go-to-market strategy,
interim marketing leadership, team and agency governance, and
performance frameworks.
02. Operations , Design
Organizational structure, process design, team alignment, and management
systems that improve execution. Capabilities include organizational strategy,
process optimization, team structure and resourcing, workflow design,
governance and accountability, leadership alignment, management systems,
and performance management.
03. Artificial Intelligence , INNOVATION
AI strategy and adoption at the leadership level, so organizations modernize
how they decide, operate, and grow. Capabilities include AI strategy and
roadmap, AI adoption and change management, workflow and automation design,
data and analytics infrastructure, and governance.
Selected work
Engagements across pharmaceuticals, retail, consumer goods, food and beverage,
health and wellness, media and entertainment, financial services, government,
and mission-driven organizations. Featured projects include the Biora brand
refresh and marketing strategy, and Age of Union's new positioning developed
with Lightspeed Commerce CEO Dax Dasilva.
About Louis-Etienne Dionne
Fifteen years of senior consulting experience across strategy, marketing,
and operations. Work spans executive advisory, brand and marketing strategy,
interim leadership, operational structure, and hands-on
execution. Trusted by leaders at Age of Union, DHD, Biora, AstraZeneca,
Fromages d'ici, Chevrolet, Philip Morris International, Export Development
Canada, and Nespresso.
Contact
For consulting engagements, advisory mandates, or speaking inquiries, contact
Louis-Etienne directly through the
contact page. Additional sections:
Services,
Projects,
About.